The topic of data management services covers a lot of ground; it includes such services as data integration, data cleansing, data aggregation, and enterprise application integration. Data management also includes the foundations of CRM, which is essential to manage client relationships, develop opportunities, and enable communications with customers. In turn, data management services for CRM data quality contribute directly to the business intelligence that decision-makers use to make sound choices and judgments about their companies’ futures.
Regardless of whether you have clearly defined it or not, the right data quality tools ensure that you can extract the correct business data that you can cleanse and integrate into efficient business intelligence solutions. Conversely, if you do not configure data management systems correctly, the CRM data they deliver will be far below the best possible quality, which will directly undermine business performance.
Take A Step By Step Approach to Business Data Integration
The effectiveness of your database or data warehouse depends directly upon data quality that you feed into it, which is why you need quality data tools to make this initial process reliable. The systems and strategies that control quality assurance and apply categories to your data will give you the confidence that you are extracting all of the information correctly. When your data is clean it integrates smoothly into your existing database structures and you can make the best decisions for your company with confidence and serve your customers far beyond their expectations.
Utilize Data Integration Services
Data integration connects separate data sources to deliver valuable, actionable insights. When you undertake a data integration project the following points are paramount to ensure maximum data quality:
- Data loss mitigation
- Ensure the lowest possible overhead costs
- Minimize downtime for the system
Have A Complete Data Cleansing Strategy
Any project will suffer with a lack of high-quality data management services and this can result in reduced data quality and integrity, as well as major points of failure. Quality assurance or QA is fundamental to a proper cleansing strategy; QA ensures data accuracy and prevents any of these issues from undermining its integrity. Data cleansing has two necessary and sufficient conditions:
- Validate, correct, and enrich internal records, benchmarking it against externally sourced reference data
- Merge customer data across multiple platforms using software tools
Using Data Aggregation With Your CRM
Data aggregation is any process that gathers, summarizes, and analyzes information. Combining aggregation with your CRM will help ensure you are able to find critical insights about various segments within your data. Whether your segmentation system is demographic, geographic, psychographic, or some other category that fits your needs, this is a powerful and important technique to improve your CRM's data quality.
Understand Core Benefits of Enterprise Application Integration
Enterprise Application Integration or EAI brings existing company assets together with new software, platforms, and infrastructure, integrating the new and old with maximum data quality. EAI facilitates reusing the redundant elements of your system efficiently while simultaneously rolling out new analytics and applications.
The major benefit to EAI is the ability to retain legacy systems and integrate them, recycling old intelligence structures to extract new value. Recycling legacy data means that you can migrate to new applications and find untapped resources that make the sum of new and old greater than the value of the individual parts.
Using Data Management Services Lessens Your Risk
The hazard of incorrect or lost data is that it will undermine any change initiative going forward. The solution to this problem is simple - use a data management services partner with the expertise to facilitate the highest level of CRM data quality. Your ideal IT management partner should provide data integration services, data cleansing services, data aggregation services, and also be able to tailor Enterprise Application Integration services to the needs of your company.
The right data management services guarantee that you have the highest quality data in your CRM database at all times. You make decisions confidently in planning, supply chain management, marketing, and sales when you have accurate data.
With more than 200 data integration and aggregation projects completed, 5x Technology brings a rigorous expertise that has repeatedly fulfilled the data management services on behalf of enterprises and mid-size companies. We have capabilities with deep roots in data warehousing, CRM, and ERP, as well implementing and managing both legacy and new applications for our clients. Download our free guide Adapting to Digital Transformation With Application Integration and see how 5x Technology can help you effectively deploy system integration for next level business performance.
